A lot of companies speak of the importance of reading, braveries, rebellions, and resources. We understand that these are all essential ingredients of an effective ad campaign. However, they must be closely discussed with the principal components of any strategy. Meanwhile in the advertising industry since there is debate as to whether the art of advertising or trade. Frankly, this kind of argument is agreed to be a waste of time and to contribute to what little respect in the reduction of livestock in recent years. In addition, the answer is simple. Advertising is the art of negotiation.
It is not as pure art, because art is not a pure exercise of the consumer, the brand name. Art is certainly people’s attention, but it rarely leads to action when the consumer is active to the brand if the brand is not growing. And if the company is more profitable, molds, it takes the mark.
On the other hand, advertising can not only used to trade (not because capitalism itself is beautiful). No people feel and pay attention to it. Pure Commerce is involved in the exchange of money against goods and services. How boring it is and we do not want to encourage people to trade easily. They want to promote branded products. This makes the strategy get to be more important.
To be honest, we have talked about the advertising strategy. Advertising is not marketing. Should we need to know that marketing includes many disciplines such as product, price, packaging, distribution, and rural customers (public relations, advertising, point of sale, direct marketing, e-marketing, etc.) If our advertising agency can not tell the difference between marketing and advertising as such then it is likely to lose a lot of money. However, some institutions, the balance between image and marketing continues to the limited scope of advertising to understand. If they are capable of it and feel comfortable in both areas, they are to make a very valuable partner for us.
The importance of strong advertising strategy can not be overestimated. Creating ads without strategy is like throwing a tennis ball in a moving car in a storm. There is unlikely to achieve its objective. With a solid marketing strategy, but also a company with deep pockets to compete with the budget, it is the power of an idea, which remains constant over time. That is the essence of the brand long term.
We must first learn to talk and talk. What are our hot buttons? What are the things, attention to art and what we want our products or services? It is important, of course, to focus on our potential customers — paying more attention on their needs. Providing solutions to our needs, ask all our income needs. It works in reverse.
Only when we know our audience, we should think about how we communicate with them. Because only then how and where to meet.