In the business field, there are so many problems occurred. It can be from our own business, and can be from the others or surroundings. Often, if there is a problem occurred in the business, it means that there is a bad news for that business. Fortunately, there is no all problems in business that is considered as the bad news. There is also a good news that is considered as the problem. Yup, it means that all things in business are the problems. If we as the businessmen cannot hold it, we can go down. And if this condition is happened, so everything is useless.
A bad news can be called as a communication obstacle. There are many kinds of bad news, such as product bad news, bad news in relationship, and others. Product bad news involves increasing price, product withdrawing, expired product, broken product. In delivering increasing price and broken product to the customer it is better for us to use indirect approach using neutral statement, supporting by logic reason, then deliver the bad news, and the closing is positive and friendly statement.
Besides that, there is also cooperation rejection and invitation rejection. Cooperation rejection is probable for us meet the people who are willing to ask some secret question or to participate in a certain program, in which we cannot fulfill his request. Meanwhile, invitation rejection is like a marketing association that would like to rent our company’s hall, while at the same time, we have to hold a meeting. In this case, the important thing is that we have to be able to develop our communication skill.