The best way to answer that question is to ask yourself. What do you want from a membership site? Take a moment and write down 10 things that you want from the membership sites that you belong to. Go ahead… we will wait. Okay, you have your list? Let’s see if it matches any of the items that we came up with. Presumably you want:
- A trusted source of information, products, and resources.
- A wide variety of resources that meet your needs with multiple price points
- Easy to use website
- Easy to process transactions
- Membership policies that make sense
- Subscriptions that are worth their price
- Subscriptions that are easy to renew or cancel
- Updated content
- Updated resources
- A way, or many ways, to communicate with members and website staff
- An efficient customer relations protocol
- An easy way to return products
- Clearly established terms of use
- A website that protects your privacy. and doesn’t sell your information
- Communications, via email or newsletter, that are frequent enough to keep you in the loop but not so frequent that you feel hassled.
- A website that is fitted specifically to meet your needs
Does that cover it? Not likely. That’s just a short list of the things you probably want from a membership site that you belong to. You may also want to be able to use the site, products, and contacts that you make to generate profits.