Exhibits and Fairs
A relatively old-fashioned way to promote products and services, but still effective for some products in some targeted markets.
Free Samples
Free toothpaste in small packages, cosmetics, cheese and crackers, demo software. Free samples work as advertising, particularly at the point of sale.
Inserts
Envelopes, boxes, and other packaging is vital for retail sales. Boxes make a difference to customer impressions, and many companies advertise on the outside of envelopes.
Seminars or Educational Settings
Be careful. You can’t turn seminars or educational events into sales or advertising mediums without risking serious backlash from some of the audience. Still, there are businesses that sponsor informational seminars that are based on exercise programs, investment strategies, child raising, and other topics, as part of their advertising strategy.
Signage
In many businesses, the sign outside the door is a vital part of communication with your customers. A retail store, restaurant, coffee shop, tire store or whatever, the sign says who you are, and in many cases what you sell and how you’ve positioned yourself. For walk-in businesses, signage can be vital.
Statement Stuffers
Statement stuffers advertise products in small pieces that come with your telephone bill, credit card bill, cable bill, and other regular mail.
Telemarketing
Telemarketing involves telephoning people to offer them products, services, or information about products or services. Telemarketers buy lists of phone numbers, and pay people to deliver their message. More and more, people view this as an invasion of their privacy, and increasing resistance to this approach is making it a less efficient promotional tool.