Magazine Advertisements
One of the stalwarts of advertising, magazine advertisements offer excellent audience targeting and a good medium for communicating a message.
Newsletters
A regular newsletter keeps your company name in front of your customers, or potential customers, and can be an excellent fit to stimulate repeat purchases and customer loyalty.
Newspaper Advertisement
Newspaper ads are the mainstay for advertising by local retailers and local services. The Wednesday paper is normally full of grocery ads, and weekend papers are full of ads for consumer electronics. There are also newspaper classified ads. Newspapers are a key medium for time-sensitive local advertising.
Personal Letters
Some companies still advertise via personal letters (a variation on direct mail), but this is rarer every day. Select and high-ticket items may justify this approach.
Postcard Decks
These are common in the electronics industry. In theory, the target person receives a deck of complementary advertising cards in the mail and looks through them. The goal is to generate leads and sales by making it easy for the potential customer to order the product, receive a discount or request additional information by simply mailing back the postage paid reply card.
Radio Advertisements
Radio advertising is a strong and effective medium, vital to many businesses. As the world spends more time in cars and offices, it spends more time with radio, too. Again, frequency of exposure is critical to the customer receiving, retaining and acting on the message.
Fax Marketing
Faxes sent to lists of fax machines. Does anybody buy from these? A list of qualified and repeat buyers will be necessary to make this work.