Not cheap as in the quality of the item but cheap as the price of the item.  In today’s world, most people want to get the most out of their money and it is by the actions people take, this theory is proven countless times.  Call it whatever you want; sales, coupons, discounts, rebates; they are all designed for the consumer to save money because businesses know that people want a good deal when it comes to something that is directly related to a person’s standard of living is involved

Proof for this is when a big anticipated sale occurs such as the Black Friday people will go drastic measures to get the best deal for their money.  They will wait in line the day before and even go as far as to having their Thanksgiving meal while waiting in line of the larger more popular retail stores.  Another proof for this is the coupons that come with your mail everyday.  Thousands of pounds of paper are used daily to print coupons and list sales of items from various businesses.

Sales are marketing gimmick for companies to have a consumer believe contradicting statements such as the “Buy more, spend less” slogan to have a consumer buy more of their products.  But how this really works is that when you buy one item every consecutive item is cheaper than the previous purchase.  However if you think about this logically the consumer is actually spending a lot more money than the consumer may have originally have spent if there was no sale.

Another marketing gimmick for companies for consumers to buy their products is through coupons.  Be it the ones you get in your mail or from the ones form the internet, they both give you a discount or some kind of service as long as you meet the conditions of what is required for you to receive the discount.  How this is still profitable for businesses is that it may give a discount but going to that store to just buy that item is usually unlikely so the consumer may buy other products as well.  But for items that are extremely expensive, using a coupon to buy just one item but because of how expensive the item originally was, cutting the price by one hundred to even one thousand dollars can still mean a profit for the business.

A third marketing gimmick that businesses use is rebates.  Two of the most common types of rebates are the in-store rebate and the mail-in rebate.  The in-store rebate is usually done by giving the customer in advanced a certain amount of store credit so the customer buys the item at a reduced price.  How a mail-in rebate works is that the consumer buys the item at full price but mails a copy of the receipt, a copy of the UPC barcode, and a filled rebate form to the specified location provided by the store to receive a check for however much the rebate is for.

The rising trend towards interest in real estate has seen introduction of many creative home loan plans. These plans make the loaning process convenient along with providing many kinds of facilities encourages consumers to obtain the facility.

This article will discuss at length two of such kind of creative home loan plans that are getting good appraisals from people.

1.    Home loan for first time buyers
2.    Green home loan

Home loan for first time buyer is a very flexible plan that suits completely to your requirements of budget. It is hassle free and very convenient. Though the knowledge about this plan is still not widespread.

This plan is aimed for young people who earlier could not get into the real estate market because of huge prices. The person in this group is young, so at the beginning of his career. Though at this stage his salary is comparatively less but he has good future prospects. It is at this idea the lenders aim at. The people in this group are those with increasing purchasing power capacity. So it is beneficial from market point of view to tap them now itself.

Now analyzing the benefits from buyer’s point of view. The target group is young people, most likely still paying off their student loans. At this stage it is almost impossible for them to even think of buying a home. This plan makes it possible for them to buy their “ dream house”.

There are sets of parameters, qualifying which one is eligible to take first time buyer home loan. The U.S. Department of Housing and Urban Development is giving states and municipalities money to distribute to low- and moderate-income families to put toward their down payment or closing costs each year. Prospective homeowners can obtain up to $15,000 for a home loan.

One can choose among the following options-
1.    Low Down payment
2.    Deferred payments
3.    Subsidized interest rates
4.    Offer grants.

To avail the benefit of these home loan options seek for relevant information, which you may get from-

1.    National Council of State Housing Agencies’ Website at ncsha.org
2.    Check with your community development office and get the complete details
3.    Church leadership – they can assist with house loan facilities for the community.
4.    Opt for Local first time homebuyers counseling services education classes. They will give you practical information.

There are various programs for assistance of first time buyer’s. To mention a few-

1.    Wells Fargo – this organization assists in home loan for public servants and military men. It offers 100% financing on a single-family home, condominium, co-op, or multi-unit property.
2.    Washington Mutual – it offers deferred payment and low interest facilities to buyers.
3.    The Neighborhood Assistance Corporation of America- this is a non-profit organization providing counseling to avail financial assistance.

These plans are a great guide to first time buyers. Though these plans provide all the information but precaution is the best methodology to follow while planning to buy a new house.